Making MyTOWN the Must-Visit Christmas Destination of 2025
A Strategic Influencer Marketing Proposal
Presented by KOL Nation
The 2025 Christmas Opportunity
SHOPPERS ARE SEARCHING FOR FESTIVE EXPERIENCES.
Key Point: This holiday season, success isn't just about shopping—it's about creating an experience. The right digital strategy will convert online buzz into real-world foot traffic, making MyTOWN the most talked-about, "must-visit" destination in KL/Selangor.
Our Shared Goal: To drive festive footfall and create unforgettable social media buzz.
Our Mission for MyTOWN
A THREE-PART MISSION FOR YOUR SUCCESS
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1
Drive Foot Traffic: We will create compelling content that gives audiences a reason to visit, transforming followers into shoppers.
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2
Generate Social Media Buzz: Our campaign will spark conversations, user-generated content, and widespread awareness across Instagram, TikTok, and XiaoHongShu.
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3
Create a "Must-Visit" Destination: We will position MyTOWN as the season's top festive hotspot, showcasing its unique Christmas theme and atmosphere.
Our Strategic Approach
THE RIGHT VOICES FOR THE RIGHT AUDIENCE
Our Target Audience
We will strategically target your prime demographic:
- Who: Young Couples & Families
- Where: KL / Selangor
- Profile: Lifestyle-focused, Chinese & Malay, Male & Female
Our Creator Mix
We activate a multi-tiered strategy for maximum impact:
- Nano KOCs: For authentic, trusted recommendations.
- Micro-Midtier KOLs: For the perfect balance of wide reach and high engagement.
- Macro KOLs: For instant, high-impact visibility and buzz.
Our Proven Results
WE DON'T JUST MEET KPIs—WE SHATTER THEM
HLA (Fashion & Lifestyle)
Challenge: Drive large-scale conversions.
OVERACHIEVED BY 487.40%
Impressions: 847,676
Engagement: 478,320
Cost Per Engagement (CPE): RM 0.33
realme (Lifestyle)
Challenge: Create mass brand visibility & drive conversions.
IMPROVED BY 1371%
Strategy: 1 Macro KOL + 37 Nano KOCs
Impressions: 685,503
Cost Per View (CPV): RM 0.036
HLA (Grand Opening)
Challenge: Generate rapid brand exposure & drive sales.
959,983 REACH
Result: Successfully drove mass awareness and footfall.
Impressions: 1,454,605
Engagement: 79,529
Proven Engagement
OUR KOLS GET NOTICED.
A look at the real-world views and engagement our creators generate. Our network is effective. We partner with creators who create content that resonates, captures attention, and achieves mass visibility.
Instagram Reach
Our Instagram creators consistently deliver high-performing content, with individual posts reaching engagement levels like 296K, 162K, and 64.6K views.
TikTok Virality
Our TikTok network commands massive attention. We have a proven record of posts achieving significant reach, including 805.3K, 486.7K, and 119.3K views.
Our Capabilities
YOUR FULL-SERVICE PARTNER
- Strategic Influencer Partnerships: We build your team across Instagram, TikTok, Facebook, YouTube, XiaoHongShu, and Lemon8.
- Seamless Event Activation: From grand ideas to flawless execution, we manage every detail of your event planning, coordination, and on-site activation.
- Dynamic Digital & Social Marketing: We build and amplify your online presence, driving tangible, real-world engagement.
- High-Impact Content Production: Our professional "Production Shooting" (video and photo) teams create stunning, thumb-stopping visuals.
- The Total Brand Experience: We create unforgettable moments, from immersive offline events and live commerce to traditional advertising.
Your Christmas Campaign Packages
CHOOSE YOUR PATH TO A SUCCESSFUL CHRISTMAS
Event: MYTOWN Christmas 2025 | Campaign Period: 4th Dec 2025 - 4th Jan 2025
PACKAGE A
Media Launch Day (Dec 4th)
Goal: Generate maximum impact and buzz for your launch event.
Option 1: Mid-Tier Impact
RM10,000
- KOLs: 2 Mid-tier KOLs (50k+ followers)
- Content: 2 Instagram Reels (30-40s)
- Value-Add: FOC 1x Story Post per influencer
Option 2: Celebrity Power
RM12,000
- KOLs: 1-2 Celebrity (100k+ followers)
- Content: 2 Instagram Reels (30-40s)
- Value-Add: FOC 1x Story Post per influencer
Complimentary: Standard RM100 per-KOL check-in fee waived.
Both options include Project Management Fees & Digital Rights.
PACKAGE B
1-Month Sustained Campaign
Goal: Maintain high visibility and drive consistent footfall for the entire festive month.
Option 1: Micro + Nano Mix
RM28,000
- KOLs: 15 Micro KOLs (10k+) & 10 Nano KOCs (5k+)
- Content: 25 Instagram Reels (Sync to TikTok)
- Bonus: 2 Story Posts & 1 Google Review per KOL
Option 2: Micro Focus
RM28,000
- KOLs: 20 Micro KOLs (10k+)
- Content: 20 Instagram Reels (Sync to TikTok)
- Bonus: 2 Story Posts & 1 Google Review per KOL
Complimentary: Standard RM100 per-KOL check-in fee waived.
Both options include Project Management Fees & Digital Rights.
✨ AI-Generated Sample Post
Generating creative ideas...
A Glimpse at Your Potential KOLs
A small sample of our network of creators ready to activate for MyTOWN. Our full "Talent Listing" will be customized based on your final package selection.
Charlotte Xiang Ying
200K Followers (IG)
96K Followers (TikTok)
Chloe Khor
117K Followers (IG)
16.6K Followers (TikTok)
Mizzie Tham
330K Followers (IG)
295.7K Followers (TikTok)
Nabila Asyiqin
268K Followers (IG)
329.3K Followers (TikTok)
Wardina Anuar
175K Followers (IG)
13.2K Followers (TikTok)
Ezzanie Jasny
198K Followers (IG)N/A (TikTok)
Our Seamless Workflow
OUR PROVEN PROCESS
Phase 1: Strategy & Discovery
- Understand Brand Objectives
- Customized Proposal (1 working day)
Phase 2: Curation & Activation
- Talent Listing (5 working days)
- Posting Management (7-day drafting period)
Phase 3: Reporting & Optimization
- Compiling Insights (7 working days from last post)
- Full Case Study & Evaluation
Why Partner with KOL Nation?
We are Creative & Authentic
We develop "Creative Genuine Content Ideas".
We Drive Real Engagement
Our strategies are built to create conversations, not just views.
We Deliver Quality Content
We ensure every post is high-quality and elevates your "Brand Identity".
We are Results-Obsessed
As our case studies show, we deliver proven, measurable ROI.
✨ Let's Co-Create Your Campaign
Try Our AI-Powered Idea Generator
Enter a potential Christmas theme below to see the kinds of creative ideas we can build together. This tool is powered by the Gemini API.
✨ AI-Generated Campaign Ideas
Generating creative ideas...
